Presignify

BMW (Bayerische Motoren Werke) carry a reputation that extends around the planet. The small blue and white logo - depicting a propeller spinning through a clear sky (they once developed aeroplane engines) - is synonymous with high quality. The reason there are numerous older BMWs still on the roads is proof of the strength of the BMW engine.

BMWs have an understated class about them; lets look at the 80s / 90s models of the M3 BMW for example. Anybody who knows anything about high performance vehicles will take notice when they see one pass them on the motorway. The enormous horsepower under the bonnet (taking just 5 seconds to reach 60MPH) is concealed by the stock 3 series body shape. It’s the understated design of BMW which adds to the popularity of the brand.

The German car manufacturing company have never ceased in bringing out new models, and in the decade have introduced a range of two-door sports cars - the Z and X ranges, which have broken away from the rather refined 3, 5 and 7 series.

It’s the 3 Series which has been BMW’s biggest success in terms of car numbers sold. The BMW 3 series is very popular with the business sector and was released in 1975. The 3 Series is currently in its fifth generation (as of 2009). Since its first release, the 3-Series is widely considered to be the standard of its range, and competitor car makers are frequently adjudicated on how near they come to this car.

BMW have incessantly been at the cutting edge of engine technology - e.g., their current participation in the F1 championships hands them an opportunity to examine their knowledge of racing engines in a racing environment. Away from Formula One competition, BMW were presented Engine Of The Year Award 2009 for 3 out of the 11 categories which emphasises their dedication to engine optimization and performance.