Presignify

Pendulum Wall Clocks

Pendulum Wall Clocks create the timeless look with the back and forth
swinging of the pendulum. There are two distinct
categories of Pendulum Wall Clocks.

Keywound Pendulum Wall Clocks and Weight Driven Keywound Pendulum Wall Clocks

These clocks come in a variety of different styles and finishes. The movement is the
heart of the clock which keeps the time and operates any chiming functions if so equipped. The pendulums on these clocks are
powered by the pull of gravity on a single or two weights
that fall usually over the course of a week, then need to be “wound” with a key
to pull the weight back up so that it may power the clock for another week or
longer. Weight driven keywound clocks are considered to be the finest and most
accurate wall clocks available. Most are wound with a key, but some of the
unique “skeleton clocks” have exposed movements where you may see the gears
require pulling a chain down once a week with pulls the weight(s) up on the
other end of the chain to power the clock.

Spring Driven Keywound Pendulum Wall Clocks also come in a variety of
different styles and finishes. and are usually shorter in height as no weights
are needed. Two or three wound springs inside the clock power the gears and
pendulum to move and keep the proper time and chiming clock functions if so
equipped. These clocks are more popular also less expensive than weight driven
clocks.

Quartz Pendulum Wall Clocks

Quartz pendulum wall clocks are battery powered and are a great, lower cost
alternative to keywound clocks. The batteries will power the clock for about a
year at a time and these clocks are very accurate and need no maintenance. The
pendulum swings by using a pulsing magnetic field which is powered by the
batteries. Many of these clocks offer a chiming function where the clock will
play Westminster chimes or other melodies on the hour and some also offer
quarter hour chimes referred to as 4/4 chimes. Some of these chime sounds are
very authentic and can offer options such as night-time chime shutoff and a
volume control not available on keywound clocks. Quartz Pendulum wall clocks are
usually about half the price of a keywound clock using the same size and finish
case. German Quartz movement clock chimes are far better than most Chinese
movements that sound very “electronic”.
Clock Imports offers many more
resources on making a good decision for a new clock for your home.

Robert Pearson is an enthusist of both new and older clocks and operates Clock Imports, a resource of information on German clocks for The Clock Depot in North Carolina.

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If your key - that’s KEY - outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.

Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.

Do you agree that you need behavior change among your most important outside audiences that leads directly to achieving your managerial objectives? And that you then need to persuade those key external stakeholders with the greatest impacts on your organization to your way of thinking, and help move them to take actions that allow your department, division or subsidiary to succeed?

In other words, you may need public relations activity that can deliver results far beyond publicity tactics. And a public relations premise like this one can show the way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

But how should you, as a manager, position your public relations to do this? First, you had best be sure every member of your PR team agrees that it’s awfully important to know how your outside audiences perceive your operations, products or services. Stay at it until you’re certain they REALLY accept the reality that perceptions almost always lead to behaviors that can damage your operation.

Then it’s time to start working the PR blueprint by monitoring and gathering perceptions through questioning members of your most important outside audience. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Here’s some good fortune! Your PR folks are already in the perception and behavior business, so they can be of real use for this opinion monitoring project. Yes, professional survey firms can be brought in to handle the opinion monitoring chore, but that can cost you a lot of money. So whether it’s your people or a survey firm who asks the questions, your objective is the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, and misconceptions.

The question now is this: which of the above aberrations is serious enough that it should become your corrective public relations goal? Clarify the misconception? Spike that rumor? Correct the false assumption? Fix those inaccuracies? Or yet another offensive perception that could lead to negative results?

You can assure you’ll achieve your public relations goal by selecting the right strategy from the three choices available to you. In brief, change existing perception, create perception where there may be none, or reinforce it. But be sure your new strategy naturally compliments your new public relations goal.

Just what will your message emphasize when you address your key stakeholder audience to help persuade them to your way of thinking?

That’s why you must select your best writer to prepare the message because s/he must put together some very special, corrective language. Persuasive and believable words that are not only compelling, but clear and factual so they can shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Lucky for all of us, the next step is easy. Pick communications tactics to carry your message to the attention of your target audience. Making certain that the tactics you select have a record of reaching folks like your audience members, you can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

It’s useful to remember that HOW one communicates often affects the credibility of the message, so you may wish to deliver it in small getogethers like meetings and presentations rather than through a higher-profile media announcement.

Folks will soon be looking for signs of progress. And that will lead to a second perception monitoring session with members of your external audience. Employing many of the same questions used in the first benchmark session, you will now be watching carefully for signs that the offending perception is being altered in your direction. Should the program start to slow, you can always accelerate matters by putting on more communications tactics as well as increasing their frequencies.

Yes, this is the chase we cut to - an aggressive blueprint that leaves you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external stakeholders to action. In that way, you create the behavior change you need leading directly to achieving your managerial objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto:bobkelly@TNI.net. Word count is 985 including guidelines and resource box.

Robert A. Kelly © 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

mailto:bobkelly@TNI.net

Visit: http://www.prcommentary.com

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Anywhere you turn today you’ll find websites shouting at you about the millions you can make from Google’s Adsense, Yahoo Publisher Network, or some other PPC program. Self proclaimed Guru’s with sales pages spouting riches beyond your wildest dreams if you’ll only shell out $147 for their ’secret’.

But is there really a ’secret’ method to making a living online? Not if you take a look at what the serious earners are doing. I’m not talking about the above mentioned, so called ‘Gurus’, I’m talking about the big boys and girls. Men and Women that are way too busy to tell you how they are making a fortune. What are they busy doing you might ask? They’re building websites. Lots of them. Quietly, in the background, they are making millions.

So before you bill that $147 to the old Mastercard, let’s talk about a plan that might actually work for you.

So where to begin? Why at the beginning of course. Let’s assume that you’re totally new to the whole concept of an online business. Let’s build your Adsense or other PPC website from scratch.

1. Before you do anything, you must decide on what KIND of website you’d like to have. Is it going to be an informational site? Something fun, like a joke site? Or maybe centered around a hobby or business you have offline? Whatever you decide on, please, make it something you’re interested in. If you build a site strictly because someone told you that a site centered around ‘web hosting’ will make you the most money, you’ll be very disappointed in the long run. The reason is simple. Do you know anything about ‘web hosting’? Does it interest you enough to do any kind of research on it? If not then you’re going to have one heck of a tough time when it comes to actually promoting your site and getting surfers to it. Yes, it can be done, but it’s a lot easier if you pick something you’re at least familiar with.

2. A domain name. Your WWW address on the web. There are many different schools of thought when it comes to domain names, so I won’t go into it in this article. Let’s just say that you should pick a domain that you like, that at least in some way pertains to your topic. Don’t register Bizoooooogle.com and plan on making it into an empire. Register something that reflects the topic of your website.

3. A website. Yes, the actual website must exist. So here’s where some work or some money might come into play. If you have the technical skills, then obviously, build it yourself. If you don’t, then you’re going to have to hire someone to build it for you.

But if you want to be successful with Adsense or Yahoo Publisher, then just ANY website won’t do. Your going to have to do several things. The main focus is that the website must be targeted and optimized for your target. If you’re building a site focused on ‘Caribbean Travel’ then you really don’t want information on the local Motel 6. When building your website, stay on target, stay on the topic, it will pay off in the long run.

So now. Your website is done. Online. Looks great. When do the millions of dollars start rolling in? I know this sounds crazy, but I get asked questions like this every day. People just assume that as soon as their new website is up, the work is done. But I must tell you, at this point it hasn’t even started. Let me break this to you gently…. All your shiny new website is… drum roll please…. It’s an AD. Yes, it’s simply a big advertisement, put up to attract visitors who in turn click your Adsense links, or Yahoo Publisher links, or some other PPC. The point is this. Your website is worth nothing if you choose not to PROMOTE your website/ad. Contrary to what many of the ‘Gurus’ say, you cannot just sit back and wait for that number one listing in Google to come thru. You MUST promote.
If you would like to learn more about Adsense, YPN, or any other PPC oriented website, and more importantly, how to PROMOTE this type of affiliate website, there’s just too much to cover in this article. So I’ve set up a forum at http://www.affiliatewebsitedesign.com .

Let me be frank. The magic software or ’secret method’ to riches simply does not exist. The internet is just like the rest of the real world, your online business success is going to take work.

Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1996.

This article may be reprinted freely as long as all links remain active.

http://www.affiliatewebsitedesign.com

http://www.magicanswers.com

http://www.thegiftedone.com

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When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you need to move to the next level to maximize revenues.

When it comes to Adsense optimization, most will talk about different ad sizes and colors. These can make a difference, but the biggest and best enhancement has everything to do with placement.

Assume you are reading the sports page or some other part of the paper one morning. The page is full of images, text and advertisements. What do you see? Typically, you first read the headlines and look at the images. After that, you either read a story of interest or turn the page.

You will note that I didn’t mention looking at advertisements. This is because you will have developed a filter over time that causes you to ignore the ads on the pages. In practical terms, this is the equivalent of Pavlov’s dogs, but backwards. You know the ads are in certain areas and you just tend to avoid them naturally so you can focus on why your team is losing, you stock bombed or the latest scandal. This concept applies to the web as well.

People inherently avoid advertisements on web pages including Adsense ads. The number one Adsense improvement you can make is to move your ads. Should you place your ads at the top? The bottom? The side columns? The answer to all of these questions is absolutely not. Here comes the secret [drum roll].

The best location for your ads is in the middle of the page. For most sites, this means between the paragraphs of text on a page. Few sites take this approach, so readers are not conditioned to skip over the ads. Since Adsense ads track with the keywords on the page, this position is a gold mine because the ads are read by the visitor as the naturally move down the page. If they naturally read it, a higher percentage of them will click through and that is good news for your revenues.

There are a lot of tips on how to generate more revenue with Adsense. When you cut through the riff raff, however, the placement of your ads is everything. Try it and see.

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