Presignify

In this article, “product” means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, “print on demand” for ebooks, fulfillment for orders and so on.

By necessity you will spend time in each of these stages. Each stage will involve a learning phase and an action phase. It’s important to identify clearly what stage of development you are currently working on and to focus on completing that stage.

1. Getting your product (acquisition).

Choose between your own product and an affiliate product.

This will involve identifying a demand using for example surveys or the popularity of search terms.

Key Point: Once you have your product you can stop spending time looking at other product possibilities for the time being.

2. Developing your product presentation.

Once you have chosen your product you will need to develop a presentation.

This will include your website primarily and can also include autoresponder sequences and a newsletter.

Key Points: Once your website and presentation process is completed you can move on to the promotion. You can always improve the presentation but once your presentation is “presentable” you should move on to promotion. Don’t get caught up trying to make things perfect. Good, yes; perfect, no. The reality is things can always be changes. It does not matter if you have the best product in your niche and the best presentation if nobody knows about it. Give your presentation your best shot and then start promoting.

3. Promoting the product.

No matter now good your product and presentation are, you must get your presentation in front of your intended audience or nothing happens.

“We have to become better at promoting what we do than doing what we do.”

This is where it is also important to be clear about what stage you are in. Remember, time is limited, so if you have already chosen your product and developed your presentation it is not productive to keep looking for products or spending a great deal of time “tweaking” your presentation.

Time can always be spent tweaking sales copy, images, layout, web presentation, upgrading or trying new software, investigating new product opportunities (before the current one is complete), improving design skills, keeping up with the changing web “standards”… The list can seem endless.

Key Point: Time is better spent developing a clear promotional strategy and putting it into action. Only when you are seeing results from your promotional activities should you consider altering your presentation (such as modifying headlines and sales copy) to assess how that affects conversion of prospects to customers.

Here are some examples:

- Write two newsletters each month
- Run a solo ad each week
- Purchase 500 double-optin subscribers each month
- Conduct a Pay Per Click campaign with $x budget each week/mont
- Make three new blog entries each week
- Create ten new web pages each week

Here are a few tips to keep you on track:

1. Name your project

You may name your project as a final name of the product or you may just give it a code name that means something to you.

2. Understand what part of the three step process you are in:
Acquisition, presentation or promotion.

Here is a simple question to ask yourself to check if you are on track with your time budget, “What is this activity designed to do?” or perhaps, “What is the outcome of this activity?”

This will help you to identify if you are spending time in the wrong area at the wrong time.

3. Set up check lists to make sure everything is covered. Focus on completion.

4. Promotion: Clearly define your action steps.

5. Track the results or your promotional campaign in terms of traffic, click through rates, subscribers and purchasers. Include costs of conducting your campaign and compare that to your sales to determine your return on investment. It is only by tracking the results of the promotion that you will know how to effectively change the presentation for further testing.

A spreadsheet is an invaluable tool as a template for specifying your promotional campaign and also for tracking results, costs and return on investment. Adding in columns for each day of the week allows you to allocate your time so that all your promotions are covered in a time effective manner. This becomes your business gauge by which you assess the effectiveness of your promotional campaign.

Understanding the three stages of the business process and the stage you are in, using checklists and tracking your results using business gauges are the proven ways to maximize your time, your effectiveness and your profits.

Simon Weaver can help YOU
start your own profitable business on the Internet
within the next 24 hours! To learn more, visit:
http://www.YourOwnFreeBusiness.com/pips.html

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Many people ask me to share the REAL secret of my success in this business . . . as though they think that I have been holding out the magic insight that adds an extra couple of zeros to my annual income.

In a way, I suppose I have. However, it’s such a simple insight that it gets discounted and ignored by most people. If you would truly like to become rich and stay that way — rich financially and rich with fulfillment of your purpose in life — read on. Take note! It doesn’t get much simpler than this: Focus with unwavering intensity on your business from a positive energy standpoint and avoid sabotaging yourself!

Attract positively oriented, like-minded people to you, and allow the rest to build in whatever manner they choose. If some persist in negative judgments, (i.e., “I don’t want MY people to do that”, etc.) wish them well, but don’t allow them to vent that negativity to you on a regular basis — it is poison to both your business success and your health.

Make sure to prepare yourself on a subconscious level for a wonderful life. Realize that when you are upset, you aren’t operating on an objective-focused level, so your “humanity” is interfering with the spirituality of your purpose.

When you truly “plug in” to a mission-based philosophy, you become unstoppable. If people criticize you, you understand that it is their problem. When people get upset with you, you know that their humanity — whether it is envy-based, greed-based, or otherwise unsavory — is clouding their purpose and getting them off track. Their negativity does not have to pull you down, unless you let it.

People frequently ask me what to do about these critical people, and my advice is pretty much the same, regardless of the particulars of each situation. I encourage them to try to help those folks see that, to the degree that they get worked up and stay worked up, their businesses will suffer and so will their personal relationships and health/product successes.

Every person in network marketing is president of his or her own company. It just flabbergasts me when some of the egos in the industry proclaim how much they care about “their people” and at the same time demand to control the experiences of those in their downlines.

People in our business are not objects to be controlled, but rather associates that we should praise whenever possible, empower, and then liberate. Show me someone who insists that he or she “knows best” what “my people need,” and I’ll show you someone who’s sabotaging his or her business by stifling people’s freedom and ultimately undermining people’s individualities and talents in the name of “knowing what’s best.”

Folks, all I know is this: I’d heard for years that you couldn’t do real business over the phone, but logic told me I could — so my husband and I sold over $750,000.00 in product, mostly in 4 days — yes, over the phone.

I’d heard for years that you needed to do meetings to make this business work. I’ve made a fortune without regularly scheduling any.

I’d always heard the value of training and of systems. Although they can be very helpful, I want to make one thing abundantly clear: everyone I know is who is financially successful and has fun in network marketing has at least a half dozen new excited wealthbuilders who don’t have a clue yet about “what really works.” Sadly, after they learn about “it,” they often stop succeeding.

That’s why the training and systems that I endorse are need-based. Every seminar I do has two objectives that I clearly state: 1) all attendees will learn at least one new thing, 2) before I leave the room, they will all get their questions answered if they are willing to wait their turns.

You can perhaps sum it up in a word: “Care.” Care about your own wellness. Care about your customers. Care about your distributors’ successes and needs. Care about your company. Care about making a difference, about integrity, and about staying positive at all times. One of the great leaders of our industry gently reminds us of this all-important observation: “People don’t care about how much you know, until they know how much you care.”

Remember that there is no such thing as “constructive” criticism. There isn’t a positive way to put a negative. Thoughts are things. A negative thought is a negative thing.

When you apply this positive caring on a daily basis to your business, you no longer need to “recruit” and “sell” others. You then attract quality people to you, and people make buying decisions in your presence. It’s the greatest fun . . . creating wealth without risk. Go for it!

Copyright 2006 Dr. Eileen Silva

Eileen Silva, Ph.D., N.D. is a metabolic health balancing expert, talk show guest, and lecturer. Dr. Silva is also an individual, group, and corporate weight management consultant. Contact Dr. Silva at http://www.dreileensilva.com

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How can you render competitors totally irrelevant?

Answer: increase your business by using “blue
ocean” strategies, which provide almost infinite
possibilities for profitable growth.

“Blue ocean” marketing means you find new strategies,
new ways, new products, and new places to do businessall
yet undiscovered by competition.

Consider your “blue ocean” to be your “uncontested market
space,” where you can swim successfully and profitably
without running into large schools of hungry sharks.

“Blue ocean” marketing is characterized by both
exceptional value (real or perceived) and innovation.

A few examples:

Southwest Airlines’ successful “blue ocean” growth
strategy was not to compete with other airlines for
the existing market of flyers, but to create
a new market of flyers from non-flying car drivers.

Result: many airlines are in Chapter 11 bankruptcy.
Southwest is flourishing.

The Starbucks “blue ocean” strategy took the old
coffee shop concept up several levels. Starbucks coffees
are international, upscale and pricey. They sell marvelous coffee-related products as well.

It’s cool to hang out a Starbucks. It’s an inexpensive,
hip place to take a date. This coffee retailer even serve
non-coffee drinkers a line of milkshakes, Frappuchinos.

Starbucks, the world’s largest coffee retailer, offers an upscale experience, not just a mundane cup of cheap coffee,
in its thousands of stores internationally.

Starbucks has enjoyed huge profit increases, while mediocre coffee shops flounder and perish.

The alternative to “blue ocean” selling is to swim in
the “red ocean” of fierce, bloody competition where
there is little opportunity for new growth and robust
profits.

“Red ocean” markets and products experience slow growth, incremental (usually meaningless) product enhancements,
and heavy (often both inane and insane) price slashing.

How many “blue ocean” strategies can you develop and
implement in 2006?

Why compete in bloody “red ocean” situations against
inferior products, marketed by price cutting?

Merchants for years have referred to such products as
“schlock.” Now we can call these things “red ocean”
stuff.

You cannot find cheap Rolex watches, unless they
were stolen and being sold by a crook. So why ever
discount and give away your top-notch products?

Properly sold, a hefty price can reaffirm product value
and make the buyer feel good about his/her purchase and himself/herself, since it meets a person’s real or
perceived need.

So, business people, let’s make 2006 the year
of “blue ocean” excellence for ourselves.

The “blue ocean” concept was developed by W. Chan
Kim & Renee Mauborgne. It’s explained in their book,
“Blue Ocean Strategy: How To Create Uncontested Market
Space & Make Competition Irrelevant.”

The authors are professors at INSEAD, the world’s
second largest business school, located in France.

John J. Alquist and his wife, Shirley, own and operate Alquist Enterprises, a firm which promotes self-employment. John is a big believer in targeting upscale markets and competing on anything except price.

Vist John online at http://www.tell-it-well.com or email him at
john@tell-it-well.com.

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Are you a fiction writer and never been published? Do you write fiction and self publish your own books? Have you found that fiction is not what the books stores are stocking on their shelves now? If the answer is yes, read on.

I am the author of a children’s fiction book and I have been trying to market my book. The easy part was writing my book. The hard part is the marketing.

Since my book is an adventure, mystery that is geared for children’s imagination and enjoyment of reading it is not what the retail people are buying.

The publishers and retail stores want non-fiction or historical novels even for children’s books.

Yes I loved to write my book and all my children’s books that are still unpublished and I am very sorry that I don’t feel the criteria for non-fiction - historical books.

I am afraid for all the children in this world today who find reading boring and time consuming. Who spend all there free time playing electronic games which is definitely more exciting than reading a book. What kind of adults will these children become in this complicated world?

So I say to you the retail people of America. Give the new authors a break. Try to find it in your heart as parents, grandparents let fiction live again and let’s start children reading again.

Thank you for reading my article. Please feel free to read my other articles.

Copyright 2006 Linda E. Meckler

“Ghost Kids Trilogy,” Christy, 12 and her Brother Brad, 16 moves into an old house on top of a mountain and meet two Ghost Kids. Become involved with all the characters and all the adventure and mystery. Christy and Brad and Ghost Kid Andrew, 8 and his baby sister Kristal Ann, age 14 months want to be reunited with their parents. Then we have a mysterious, magical Blue Vase with Uncle Charlie the villain is trapped. He wants out of the Blue Vase and exchange he will tell Christy and Brad where Pirates’ Treasure is Hidden. Take a walk with Christy and Brad down a dark hall hunting for Pirates” Treasure. You will think were you there right there with them. Love, Family Values and Charity burst off the pages. Check out my website http://www.lmeckler.com

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Nothing and Everything!

Tucked discreetly away on my modest marketing website
is a copy of a Vincent van Gogh portrait I created
for a charity fund raiser some years back. A few of the
people who have stumbled upon it have sent me puzzling
emails — van Gogh and Internet Marketing? What’s the
connection?

It all boils down to stubborn old learning habits
that never die!

Let me explain — I am trained as an artist — one
of the best ways to learn how to draw or paint is
to copy the Masters. Spend a few hours copying a
van Gogh, a Monet or a Durer and you will learn
more in those few hours than months spent in the
classroom pouring over color theories, composition
charts, and paint mixtures.

Learn by seeing thru the eyes of the Masters!

They have been there, done that, and they have
solved all the major problems for you. It works
perfectly and artists have been learning this way
for centuries.

When I first started internet marketing I applied the
same method. (Did I mention I was Stubborn!) A few
hours studying the Masters — their techniques, their
marketing tools, their mindsets — saved me and they
will save you from months (if not years) of trial
and error.

Study the masters first-hand and you will gain a more
complete and broader understanding of the different
marketing techniques, methods, and systems that these
marketers apply. Spending a few years studying the top
marketers may pay big dividends down the road when you
apply all this knowledge to lesser known marketing niches.

Many may cringe at this suggestion, spend two or three
years studying top marketers, you’re got to be joking!
Not really, it’s where that old artist training comes
in — artists spend a lifetime studying the masters.
And never regret a minute of it!

But just how do you find these Marketing Masters?

Finding the Masters was the hardest part! With so
many proclaimed and self-proclaimed ‘gurus’ on the
web; finding the genuine article among all the
‘bovine deposits’ was extremely difficult.

However, it wasn’t long before one name kept popping
up, again and again.

Mark Joyner!

Like him or hate him — no one can dispute
that he is ‘the’ master of internet marketing.
Many of today’s marketing techniques such as ad tracking,
pre-selling, email marketing, guerrilla tactics, etc.
were invented or perfected by Joyner.

In or out of internet marketing, Joyner is still a major
force that’s worth some serious study. Many people try to
discredit him but basically, ‘he wrote the book’ on internet
marketing. A few hours studying him and his methods will
save you from months of trial and error.

John Reese!

Another name that keeps popping up — John Reese.
This is another marketing expert that delivers the
‘goods’ — and the key lies in one word ‘traffic’.
Traffic is the lifeblood, heartbeat, and main factor
that will make or break any internet website. It’s the
basic reason for the success of any website.

Reese has figured out how to deliver traffic to any
site on the web. But before you jump and buy some of his
Traffic Secrets products — think twice. Is there
a better way to get the information!

Please don’t get me wrong, if you have the money and are short
press for time — by all means, go buy his products!

However, if you’re on a budget and have some time on
your hands — why not go first-hand and study his sites,
newsletters, blog, etc. Pick them apart piece by piece and
you will discover his real ’secrets’. But more importantly
you will have a better understanding of them.

Study the structure and layout of his sites, and see what
techniques he uses and simply apply them to your own
websites and marketing methods.

Google to the Rescue!

If you’re really new to internet marketing, you may
be wondering, how do I find these masters, their sites,
or their products even? Just use Google and you will
find the links you need to get you started.

Perhaps, a simple illustration of my own marketing
study system would be helpful. Artists love techniques and
it’s the technique or method of learning that’s important here.
Once you have figured out a way to study the marketing
masters — all the other pieces will fall into place.

Here’s a simple system I use, as mentioned above, traffic
is the key to any website’s success. Therefore, it would be
beneficial for me or anyone to seek out a top SEO (Search Engine
Optimization) expert and study him or her.

I used Google to find out who has the top listing/ranking
for SEO products and Internet Marketing products in general.
One site and one name kept popping up in the number
1 position over and over again. Mike’s Marketing Tools
run by SEO expert Michael Wong.

I went in and started studying his site’s layout, its linking
structure, etc. — this guy knows what he’s doing and he
has the rankings to prove it.

Then I just copied his linking structure and applied it
to my own sites. Please note, I am not talking about
‘copying per batum’ of any source code or material
– that’s against the law. But rather the overall design,
layout, structure and then taking that information and
applying it to my own sites.

Three or four days spent studying this master’s sites
have given me a wealth of information that I have applied
to my own sites and it’s information that I will be able
to use for years to come.

This is just one example of how you can use this old
artist training technique to help you learn more about
internet marketing. There are many more masters out there,
seek them out and study them. Your marketing results will
thank you!

And by the way, the van Gogh is still neatly tucked away
on my site. It’s a matter of learning. He’s my constant
reminder — if you want to succeed online — copy the Masters.

Visit Free Marketing Guides & Resources for more simple solutions to your online marketing tasks.

Copyright © 2005 Titus Hoskins of http://www.bizwaremagic.com

This article may be freely distributed if this resource box stays attached.

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More and more people are getting into online businesses for a variety of reasons. First, because the Internet provides a wide market for businessmen and selling through the Net is often synonymous to selling their products to the world. Second, because starting an online business requires only a portion of the start-up cost that you will need if you are to set up an actual business establishment. And third, because you would virtually gain more profit online, considering your wide market and your savings.

One aspect of online business today that many people, businessmen and non-businessman alike, are willing to get into is affiliate marketing. Simply said, affiliate marketing is a relationship between a merchant, who has the need to sell and advertise his products, and his affiliates, who are willing to post the merchant’s ads in their own websites. The affiliates get paid whenever an action is taken by a visitor on the adeither in a pay-per-click, pay-per-lead, or pay-per-sale basis.

The selling point of affiliate marketing is that it gets everybody benefited not only a little but a lot. The merchant saves a lot because he only has to pay whenever an action is made on his ad. On the side of the affiliates, they simply earn a living even without trying to. And they get all these benefits by simply getting involved in affiliate marketing. What more if they take affiliate marketing more seriously?

Some people claim that affiliate marketing simply won’t work for serious online businesses. They’re wrong. Affiliate marketing, if taken more seriously, would translate to larger profits. And yes, both for the merchant and the affiliates. How? Why not get into a tried and tested marketing method of getting more profitsback-end selling!

Back-end selling is simply the selling you do after your initial sale; and that means selling another product to the same customer. The product you sell after the first sale is called, for obvious reasons, the back-end product. Back-end selling has long been proven to be effective in boosting a business’s sale, not only for online businesses but for traditional businesses as well. Why? Because if your product is good, you would generally get the trust of your customer after your first sale, and if you have another product that he likes or needs, there is a great chance that he will also buy that product from you. As a businessman or marketer, that means additional profits just from a single customer!

If back-end selling works for traditional and many online marketing strategies, there’s no reason why it shouldn’t work with affiliate marketing! And it works even better as back-end selling with affiliate marketing may work both for the merchant and the affiliates. It’s really just a matter of knowing how to efficiently carry the back-end selling process.

For the merchants:

As a merchant in an affiliate network, you really won’t have to concern yourself with the advertising of your initial product as your affiliates should already be doing this for you. This leaves you with enough time and energy to focus your attention on back-end selling. There are a number of ways for you to promote your back-end products to your customers. If you have no idea what these methods are, we provide you with some tried and tested methods in this site.

• Upon ordering the first product from your site, ask your customer if he wants to receive newsletters about your future products. Newsletters are good media for promoting your back-end products.

• Send your customers a thank you letter and try to mention your back-end product at the end of the letter (works both for snail mails and emails).

• Give your customers a call and ask them if they’re happy about your product. Then, try to inform them about your back-end products.

• Most online magazines have “customers only” portions in their websites that only subscribers of their printed magazines can access. You can also have a site like this and place your ads for your back-end products there.

• If you’re selling electronic products like e-books, find a way to add a link that would direct your customers to your site or have an ad about your back-end product inserted somewhere on the pages.

• Redirect your customers to a “thank you” page after their first purchase and insert in there some of your back-end product ads.

• Insert a flyer or brochure about your back-end products on the package that will be shipped to your customers.

For the affiliates:

Just when you think that back-end selling would only work for the merchants, here I am to negate your thoughts. Back-end selling works as well for the affiliates as it worked for the merchants. And what will your back-end product be? You’re affiliate products. Here are a few methods on how you can take advantage of back-end selling with affiliate marketing:

• If your visitor has signed up for a free newsletter on your site, give him a complementary email and have your ad for one of your affiliate products at the end of the mail.

• If your visitor has signed up for free email courses, find a way to insert your back-end affiliate products ads in some portion of each new email course.

• If your site has a download page, place an ad for your back-end product or a link to a page promoting your back-end product somewhere on the download page.

• If you are an affiliate who in turn has products to sell, you can promote your back-end products in the complimentary letter or package that goes along with your product.

Back-end selling does really work with affiliate marketing; it’s really just a matter of knowing how to make it work. And it works not only for the merchant but for the affiliates as well.

About the Author

Discover how you can create a turnkey internet marketing system that builds massive downline for you, attracts hungry prospects automatically, and generates income non-stop, 24 hours a day, 7 days a week!

Find out more here:
Visit How To Become Successful today!

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What do you do with your intranet or internet site once you’ve added words and pictures? How about adding audio as well?

Audio is friendly, direct and ideally suited to getting complex messages across in a short space of time.

It’s now getting easier to add audio to the net, thanks to increasing bandwidths and innovative new ways of compressing data.

The problem has been that CD-quality audio has traditionally been the preserve of ISDN- and ADSL-equipped users. Basically, there has been too much data to fit down the pipe.

But, borrowing on the same techniques that are used to compress digital photographic images, it is now possible to compress sound to make it fit down a standard dial-up 56KBps modem line.

The trick is to compress the audio in a way that doesn’t sound offensive to the ear, but can still pass along the line at about 3 kilobytes per second, given that a dial-up modem downloads at about 4-ish kilobytes per second.

The next trick is to use streaming technology that can start to play the audio while it is still downloading. As a long as it is downloads fast enough you don’t get annoying stops and starts. You should also end up with a “buffer”. In many cases, the whole audio file will have downloaded long before the user has finished listening to it.

The volume of online streaming audio grew by 118 per cent last year, according to market researchers US-based AccuStream iMedia Research and the top ten internet radio stations received an average of 137.5m tuning hours in the same period, up from 63m in 2003.

Typical audio formats are Real’s Radio Player (as chosen by the BBC), the ubiquitous MP3 (as featured on thousands of youngster’s personal hi-fis) and Macromedia Flash.

MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1) uses Flash and works well as 98% of computers already have the Flash plug-in and the rest can easily download it. Flash takes the MP3 file, combines it with an audio controller button and streams it for you off any server, which means low-cost and ease of use.

So once you have the technology in place, what can you record? The answer is anything. Adding audio to an intranet lets you record a weekly message from the CEO or a sales message. Or why not have a weekly news round-up?

The audio can either be recorded straight into your PC via a microphone and soundcard, or recorded on a Minidisc recorder and then digitised into the computer. Once there you can add music, voiceovers, cuts and fades with a program like Adobe Audition or Sony Soundforge. Music can be bought online for just a few pounds and you can even use free audio editing programmes, like Audacity.

What was once the preserve of the BBC and other high-end radio studios is now available on a desktop computer near you - but only if you have the skills to match.

FAQs (291 words)

Q. What is streaming audio?
A. It is audio delivered to your computer that can be listened to while it is still downloading.

Q. What’s the advantage over other audio formats?
A. You don’t get an annoying delay while the whole file downloads.

Q. What do listeners need to have on their computer?
A. A soundcard and speaker(s) or headphones, their normal browser software and a so-called plug-in - a small piece of software that converts the data into sound.

Q. This all sounds expensive. Is it?
A. Not really. You can get free programs to record your sound, a computer microphone costs less than a tenner and there are free audio editing programs available on the net. You then need to convert the audio file to a streaming format, but there is an increasing amount of software available to do that too. You also need to think about a MiniDisc recorder as these have superseded cassette tape for most applications. Royalty-free background and intro music is available on CD and via the web for a small fee.

I recommend MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1). Its great, very easy to use and only costs $39.95. Another alternative is Sound Streamer at $34.95 (http://hop.clickbank.net/?snichols/soundstrmr).

Q. What is the quality like?
A. Judge for yourself - visit www.infotechcomms.co.uk/info10.htm and listen to the demonstration programmes. The trick is to get the quality as high as you can, but still make it playable on an average modem-equipped home computer. Once everyone has broadband it will be CD-quality for all.

Q. How do I find out more?
A. There is a great ebook available called Audio C4 (http://hop.clickbank.net/?snichols/audioc4). It only costs $29.95 and is worth its weight in gold. There is a list of useful links at http://www.infotechcomms.co.uk/info11.htm

ENDS

Q. This all sounds expensive - is it?
A. Not really. You can get free programs to record your sound, a computer microphone costs virtually nothing and there are free audio editing programs available on the net. You then need to convert the audio file to a streaming format, but there is an increasing amount of software available to do that too

I recommend MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1). Its great, very easy to use and only costs $39.95. Another alternative is Sound Streamer at $34.95 (http://hop.clickbank.net/?snichols/soundstrmr) or Audio Maker Pro (http://hop.clickbank.net/?snichols/audiomkr).
You also need to think about a MiniDisc recorder as these have superseded cassette tape for most applications. Royalty-free background and intro music is available on CD and via the web for a small fee.

Q. How do I find out more?
A. There is a great ebook available called Audio C4. It only costs $29.95 and is worth its weight in gold.

Q. What is the quality like?
A. Judge for yourself - visit www.infotechcomms.co.uk/info10.htm and listen to the demonstration programmes. The trick is to get the quality as high as you can, but still make it playable on an average modem-equipped home computer. Once everyone has broadband it will be CD-quality for all.

About the Author

Steve Nichols is a freelance journalist who runs InfoTech Communications (www.infotechcomms.co.uk). A background in radio means that Steve was ideally placed to take advantage of the arrival of streaming audio via the web.

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